Quick Overview
Attributer.io is a lightweight script that captures marketing attribution data and populates hidden form fields. It does one thing and does it well -- it gets attribution data into your CRM via form submissions.
SourceStream does the same form field population, but also includes a real-time attribution dashboard, webhook integrations, and a dedicated analytics platform. It is a more complete solution at a lower price point.
Feature Comparison
Pricing Comparison
This is where the two tools differ significantly. Attributer.io starts with a free plan for up to 10 leads per month, with paid plans starting at $49/month. SourceStream starts at just $9.98/month for up to 100 leads.
| Plan |
SourceStream |
Attributer.io |
| Entry level |
$9.98/mo (100 leads) |
$49/mo (paid tier) |
| Mid tier |
$14.98/mo (250 leads) |
Custom pricing |
| High volume |
$29.98/mo (1,000 leads) |
Custom pricing |
| Free trial |
14 days, all features |
Free plan (10 leads/mo) |
| Dashboard included |
✓ Yes |
✗ No |
Key Differences
Attributer.io: Script-Only Approach
Attributer focuses purely on populating hidden form fields with attribution data. It does not provide a dashboard or analytics interface. This means you rely entirely on your CRM's reporting to analyze attribution data. For teams that live in their CRM, this can work well.
SourceStream: Full Attribution Platform
SourceStream does everything Attributer does (form field population, UTM capture, channel categorization) plus gives you a dedicated real-time dashboard to analyze your attribution data. You also get webhook integrations for sending data to other tools like Zapier, Make, and n8n.
SourceStream Strengths
- Built-in attribution dashboard
- Significantly lower pricing
- Webhook integrations included
- Real-time session analytics
- Device and browser tracking
- All features on every plan
Attributer.io Strengths
- Free plan available (10 leads/mo)
- Established brand since 2016
- Integrates with more CRMs directly
- Minimal setup, focused approach
Who Should Choose Which?
Choose Attributer.io if:
- You only need form field population without a dashboard
- You get fewer than 10 leads per month and want a free solution
- Your team exclusively uses CRM reporting for attribution analysis
Choose SourceStream if:
- You want a complete attribution platform with a dashboard
- Budget matters -- SourceStream costs a fraction of Attributer's paid plans
- You need webhook integrations for automation workflows
- You want real-time analytics without relying solely on your CRM
- You are running a WordPress site and want simple setup with full visibility
The Verdict
Both tools solve the same core problem: getting attribution data into your CRM. Attributer is a solid, focused tool that has been around since 2016. But SourceStream gives you more features at a significantly lower price. If you want attribution data in your CRM and a dashboard to visualize that data, SourceStream is the better value.