Quick Overview
WhatConverts is an all-in-one lead tracking platform built primarily for marketing agencies. It includes call tracking with dynamic number insertion, form tracking, chat tracking, and lead management tools. It is a comprehensive solution designed for agencies that need to prove ROI across multiple channels and clients.
SourceStream focuses specifically on marketing attribution for websites that generate leads through forms. It captures UTM parameters, referrer data, and click IDs, then flows that data into your forms and CRM. It also provides a real-time attribution dashboard.
Feature Comparison
Pricing Comparison
WhatConverts is priced for agencies and businesses that need call tracking plus attribution. Their plans start at $30/month for individual businesses and $500/month for agency plans with multi-client features. SourceStream starts at just $9.98/month.
| Plan |
SourceStream |
WhatConverts |
| Starting price |
$9.98/mo |
$30/mo (individual) |
| Mid tier |
$14.98/mo |
$60-100/mo |
| Agency plans |
N/A |
$500+/mo |
| Free trial |
14 days |
14 days |
| Call tracking included |
✗ No |
✓ Yes |
Key Differences
Different Problems, Different Solutions
WhatConverts and SourceStream solve related but different problems. WhatConverts is a lead tracking platform -- it tracks calls, forms, chats, and transactions, with built-in lead management and agency features. It is a bigger tool with a bigger scope (and bigger price tag).
SourceStream is a focused marketing attribution tool. It answers the question "where did this lead come from?" and makes sure that data gets into your forms and CRM. It is lighter, simpler, and more affordable.
SourceStream Strengths
- Much lower price point
- Setup in under 5 minutes
- Lightweight script (<15KB)
- Focused on attribution, does it well
- Simple, transparent pricing
- All features included on every plan
WhatConverts Strengths
- Call tracking with dynamic number insertion
- Chat tracking integration
- Built-in lead management
- AI-powered lead qualification
- Multi-client agency dashboards
- White-label reporting
Who Should Choose Which?
Choose WhatConverts if:
- You need call tracking alongside form attribution
- You are an agency managing multiple client accounts
- You need built-in lead management and qualification tools
- White-label reporting is a requirement
- You track conversions from phone calls, chats, and forms together
Choose SourceStream if:
- Your leads come primarily through web forms
- You want affordable, transparent pricing
- You need a simple, fast setup without complexity
- You want lightweight attribution without a heavy platform
- You already have a CRM and just need the attribution data flowing in
- Page speed matters and you want a minimal script footprint
The Verdict
WhatConverts and SourceStream serve different market segments. If you need call tracking, chat tracking, and agency-level features, WhatConverts is a strong choice despite the higher price. If your primary goal is to know where your form leads come from and get that data into your CRM affordably, SourceStream delivers excellent value with a fraction of the complexity and cost.