Marketing Attribution for WordPress

The WordPress Attribution Problem

You are running ads, writing content, sending emails, and posting on social media to drive traffic to your WordPress site. Visitors fill out your forms and become leads. But when a lead arrives in your CRM, you have no idea which marketing channel brought them there.

Google Analytics shows you aggregate data -- "42% of traffic came from organic search." But it cannot tell you that this specific lead came from that specific Google Ads campaign. Your sales team is flying blind.

How SourceStream Works on WordPress

Add the Script

Paste a single script tag into your WordPress header. Use your theme's header settings, a plugin like Insert Headers and Footers, or add it directly to header.php.

Add Hidden Fields

Add hidden fields to your forms for channel, source, campaign, and landing page. SourceStream auto-populates them when visitors arrive on your site.

See Your Data

When a visitor submits a form, the attribution data flows into your CRM alongside the lead info. View everything in the SourceStream dashboard too.

Compatible with Every WordPress Form Plugin

SourceStream works with any plugin that renders standard HTML forms. Here are the plugins we have tested and confirmed compatibility with:

Contact Form 7

Gravity Forms

WPForms

Ninja Forms

Formidable Forms

Elementor Forms

Fluent Forms

WS Form

Jetpack Forms

HubSpot Forms

Forminator

Caldera Forms

Works with any form plugin that renders standard HTML. If your form has hidden fields, SourceStream can populate them.

What Data Gets Captured

SourceStream automatically captures and passes the following data into your form's hidden fields:

Data Point	Example Value	Description
Channel	Paid Search	Auto-categorized marketing channel
Source	google	Where the visitor came from
Medium	cpc	How they got there
Campaign	spring-promo-2026	UTM campaign name
Landing Page	/pricing	First page the visitor saw
Referrer	google.com	Referring website
Click ID	gclid, fbclid, etc.	Ad platform click identifiers

CRM Integration

Because the attribution data flows through your form's hidden fields, it automatically arrives in whatever system receives your form submissions. This means it works with:

HubSpot -- Map hidden fields to HubSpot contact properties
Salesforce -- Capture attribution data on Lead or Contact records
Pipedrive -- Pass source data into custom fields
Zoho CRM -- Flow attribution into Zoho lead records
ActiveCampaign -- Track marketing sources on contacts
Mailchimp -- Tag subscribers with their acquisition source
Any CRM that accepts form submissions or webhook data

Why WordPress Sites Need Attribution

Stop Wasting Ad Spend

Know which campaigns generate leads and which burn budget. Stop guessing and start optimizing based on real lead data.

Prove Content ROI

See which blog posts and pages actually drive form submissions. Make data-driven decisions about your content strategy.

Justify Marketing Budget

Show stakeholders exactly which channels drive leads. Back up budget requests with data, not anecdotes.

Empower Your Sales Team

Sales reps see the marketing source on every lead in the CRM. They know the context before the first conversation.

Get Started in 5 Minutes

SourceStream takes less than 5 minutes to set up on WordPress. Add the script to your header, add hidden fields to your forms, and start seeing where your leads come from. Start with a free 14-day trial -- no credit card required.

Start Your Free Trial